Doing Research in Cyberspace
On May 1, 2017 the 11th session of UNESCO Chair of Cyberspace and Culture: Dual-Spacization of the World was held at the Faculty of World Studies at University of Tehran
On May 1, 2017 the 11th session of UNESCO Chair of Cyberspace and Culture: Dual-Spacization of the World was held at the Faculty of World Studies at University of Tehran. In this session, Dr. Ehsan Shahghasemi, Assistant Professor at Department of Communication, University of Tehran presented his work entitled "Doing Research in Cyberspace."
He said over the past one or two decades, doing research in cyberspace has experienced an exponential growth. Marketers have been able to better find and track their customers. Media are now better able to know tastes of their audience and at time video-on-demand services have let the audience to re-categorize film genres as specific as possible. Political authorities can better understand public demands and, social and communication research has designed and conducted wonderful research projects. He further discussed advantages and pitfalls of doing research in cyberspace.
In the second section of his presentation, Dr. Shahghasemi outlined his own online survey on cross cultural schemata American people have of Iranian people. During the summer of 2014, he conducted a survey on 1752 American users. The questionnaire consisted of qualitative and quantitative questions. Qualitative data were coded by categorizing them into categories and further into subcategories and then he cross analyzed them with our quantitative data. Dr. Shahghasemi provided details about how to avoid problems that are exclusive to online research.